Why is more money being spent on the federal elections than ever before?

More money is being spent on federal elections than ever before due to several factors, including the rise of digital advertising, which allows candidates to reach a broader audience more efficiently. Additionally, the increasing polarization of American politics has led to heightened competition for seats, prompting candidates and parties to invest more in their campaigns. The influence of Super PACs and unlimited contributions post-Citizens United has also significantly escalated campaign financing. Lastly, the growing importance of voter turnout efforts and ground campaigns further drives up spending.