What is personalisation as it applies in social care?

Personalization in social care refers to tailoring services and support to meet the unique needs, preferences, and circumstances of individuals. It emphasizes the importance of involving individuals in decision-making about their care, ensuring they have control over the services they receive. This approach aims to enhance the quality of life for individuals by promoting independence and dignity, and it can include flexible service delivery options that reflect personal goals and values. Ultimately, personalization seeks to create a more responsive and effective care system.