Plannings begins when managers determine the firms goals?

Planning begins when managers identify the firm's goals, as these objectives serve as a roadmap for the organization's future direction. By establishing clear goals, managers can develop strategies and allocate resources effectively to achieve desired outcomes. This process involves assessing the current situation, forecasting future conditions, and making informed decisions to guide the firm toward success. Overall, goal-setting is a crucial first step in the planning process that aligns the entire organization towards common objectives.