What is the meaning of 'Ce n'est pas moi'?

The question 'Ce n'est pas moi?' means It's not me? In the Word-by-Word translation, the demonstrative pronoun 'ce' means 'this'. The adverb 'ne...pas' means 'not'. The verb 'est' means '[he/she/it] is'. The personal pronoun 'moi' means 'I, me'.