What is price framing?

Price framing is a marketing technique that presents the price of a product or service in a way that influences consumer perception and decision-making. By highlighting certain aspects, such as discounts, comparison prices, or bundled offers, price framing can make a product seem more attractive or valuable. For example, displaying a product's original price alongside its sale price emphasizes savings, encouraging customers to perceive it as a better deal. This strategy leverages cognitive biases to enhance perceived value and drive sales.