Why is Asda a successful business?

Asda refocused its business plan to cater for the large value family shop, it returned to its core values of providing value for money on products required for a standard weekly shop. This was known as rollback.

Asda abandoned the Gateway stores it acquired during the 1980's that were unprofitable and ceased selling large white goods and luxury items that where not popular with Asda core shoppers.

Asda turned down a takeover bid from Kingfisher and is now owned by the American retail giant Wal-Mart.