During the British Invasion in the 1960s, American bands like The Beach Boys, The Doors, and The Grateful Dead remained largely unaffected. The Beach Boys continued to thrive with their unique sound and focus on surf and California culture, while The Doors and The Grateful Dead developed distinct styles that set them apart from the prevailing British influences. Additionally, Motown acts like The Supremes and The Temptations maintained their popularity, showcasing the enduring appeal of American soul and R&B music.
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