Victoria's Secret's main competitor is Aerie, which is known for its body-positive marketing and inclusive sizing. Other significant competitors in the lingerie market include ThirdLove, which focuses on comfort and fit, and Savage X Fenty, which emphasizes diversity and inclusivity in its branding. These brands target similar market segments, appealing to young women seeking stylish, comfortable, and ethically produced intimate wear. Additionally, traditional retailers like Calvin Klein and H&M also compete in this space, offering a range of lingerie products at various price points.
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