What are the psychographics of gen z?

Gen Z, typically defined as individuals born from the mid-1990s to the early 2010s, values authenticity, inclusivity, and social responsibility. This generation is characterized by a strong emphasis on mental health awareness and environmental sustainability, often preferring brands that align with their values. They are digital natives, highly influenced by social media, and prioritize experiences over material possessions. Additionally, Gen Z tends to be pragmatic and financially conscious, shaped by economic uncertainties during their formative years.