When do marketers need marketing research?

It is beneficial for marketers to have market research conducted at all stages of their business. The more research they have done the more realistic goals and decisions they can make.

Well via market research you have a data about your branch reach and what common folks think about your brand buy fall in the trap of survey sites you can take the market survey on your own there are lots of software tools and apps which you can use for survey purpose I am using this Survtapp which helps me get feedback data right on my mobile even in offline mode to!!