what is meant by,consumer research is more scientific than guerilla marketing strategy.?

There are a few key ways in which consumer research is more scientific than guerilla marketing strategy. First, consumer research is more structured and systematic in its approach. It involves designing a study, collecting data, and then analyzing that data to answer specific research questions. This is in contrast to guerilla marketing strategy, which is more unstructured and relies more on intuition and creativity. Second, consumer research relies on statistical analysis to draw conclusions from data, while guerilla marketing strategy does not. This allows consumer research to be more objective and to draw more reliable conclusions. Finally, consumer research is typically conducted by trained researchers who have experience in conducting scientific studies, while guerilla marketing strategy is often developed by marketing professionals who may not have this training.