What is the best way to make bright red fondant?

To make bright red fondant, start with white fondant and knead in gel food coloring, as gel provides a more vibrant color than liquid. Add the color gradually, ensuring even distribution, and continue to knead until the desired shade is reached. If the color appears too dark or dull, you can add a small amount of white fondant to lighten it. To achieve a truly bright red, consider using a combination of red and a touch of pink or orange to enhance the vibrancy.