What should a speaker do to best appeal to an audience?

To best appeal to an audience, a speaker should first understand their audience's interests, values, and needs, tailoring the content accordingly. Engaging storytelling and relatable examples can create a connection, making the message more memorable. Additionally, employing effective body language and vocal variety can enhance delivery and maintain interest. Finally, encouraging interaction, such as questions or discussions, fosters a sense of involvement and investment in the topic.