It is the amount added to the value of a product or service, equal to the difference between its cost and the amount received when it is sold.
for example:
- Delivering Excellent service - high quality, attentive personal service can make the difference between achieving a high price or a medium one
- Product features and benefits - for example, additional functionality in different versions of software can enable a software seller to charge higher prices; different models of motor vehicles are designed to achieve the same effect.
