What does McDonald's do in the marketing department?

In the marketing department, McDonald's focuses on brand promotion, customer engagement, and market research to understand consumer preferences. They utilize various strategies, including advertising campaigns, social media outreach, and promotional offers, to attract and retain customers. The company also emphasizes local marketing, adapting its menu and messaging to resonate with regional tastes and cultural values. Overall, McDonald's aims to maintain its global brand identity while catering to local markets.