Why did businessmen take advantage of travelers?

Businessmen often took advantage of travelers by exploiting their lack of local knowledge, charging inflated prices for goods and services. They recognized that travelers were often in need of quick solutions or conveniences, which allowed them to impose unfair terms. Additionally, the absence of competitive options in remote areas made it easier for unscrupulous merchants to manipulate prices and terms to their advantage. This practice was especially prevalent in tourist hotspots and during times of high demand.