How harley became harley?

Harley-Davidson was founded in 1903 in Milwaukee, Wisconsin, by William S. Harley and Arthur Davidson, who sought to create a powerful and reliable motorcycle. The company gained prominence through innovations like the V-twin engine and a focus on performance and design. Over the years, it cultivated a strong brand identity associated with freedom and rebellion, especially during the 1960s and 70s. Despite facing financial challenges, Harley-Davidson maintained its iconic status through a devoted fan base and a rich cultural legacy.