What is vertical conflict?

Vertical conflict refers to disagreements or disputes that arise between different levels of a supply chain or organizational hierarchy, such as between manufacturers, wholesalers, and retailers. This type of conflict often stems from issues like pricing strategies, distribution methods, or differing objectives. For example, a manufacturer might want to maintain high prices for their products, while a retailer may prefer to discount them to increase sales. Such conflicts can disrupt the flow of goods and affect overall business performance.