Family Life Cycle an important for segmentation?

The Family Life Cycle (FLC) is crucial for market segmentation because it identifies distinct consumer behaviors and needs at different stages of family development, such as single, married, or with children. Understanding these phases allows businesses to tailor their products, services, and marketing strategies to effectively address the unique preferences and challenges of each segment. By leveraging FLC insights, companies can enhance customer engagement and improve targeting, ultimately driving sales and brand loyalty.