During the late sixties, some argued that British musicians revitalized rock and roll, which was perceived to be losing its edge and becoming formulaic in the United States. Bands like The Beatles, The Rolling Stones, and The Who brought new energy, experimentation, and innovation to the genre, infusing it with fresh sounds and ideas. This British Invasion helped to rejuvenate rock and roll, steering it away from stagnation and paving the way for new subgenres and artists in the following decades.
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