How much does the average health insurance lead sell for?

Like any company, there is a very wide variety of lead costs. I saw life insurance leads on the low end for as little as $2 or $3 because they are "aged" and bought in bulk.

Generating your own leads means you are still going to have some expenses.

I know one very successful insurance lead generation company named "prospectsforagents" that boasts that $10 to $30 per lead is "investing," but that their return on lead costs is several hundred percent.