The Fashion House of Conspicuous Consumption?

The Italian fashion house, Max Mara, created by Achille Maramotti has long preceded it’s reputation as a mass producer of designer quality clothing. The collection range wide from every day wear to wedding gowns. The affordable prices combined with runway fashions makes the line convenient and practical for the average consumer. Every girl deserves to feel like she looks like a million bucks, and with the Mara line it’s more then just a possibility.

Known for it’s refined elegance and class, Maramotti actually invisioned the Max Mara name from Count Max, who was a local characted who was seldomly presentable from his addiction to alcohol. Although more than thirty-five labels have spawned from this power fashion house, the Mara line remains the core of the company. With over 2,250 stores in over 90 countries Maramotti has accomplished his dream of making a memorable mark on the history of fashion.

The designers have proven a nack for finding phenomenal fabrics and transforming them into extraordinary everyday women’s wear. The outlet stores provide a wide range of colors, heim lengths, and sizes to conform for mix and matching, and a permanent fixture in anyone’s daily wardobe choices. This particular line alone grosses more in a year then most people make in ten years. Max Mara is the face of affordable, high end clothing, and works hard to maintain it’s reputation of working for the public. After all, it is the public that can make or break you, especially in the fashion industry.

Maramotti has employed some of the biggest names in the fashion industry including Dolce & Gabbana and Karl Lagerfield giving the inspirations for his collections a wide spectrum. From Japanese influences, pajama suits, and deconstructed tailoring, his lines appeal to female naked eye. Each decade, a smooth transition is made by the fashion house to fit the times, even being the first to bring older trends back into style. As an implausible trendsetter, the House of Max Mara will be pulling in new, fresh, fashionistia’s for years to come.