How do malware authors use social media to spread infection?

Malware authors use social media to spread infection by tricking users into clicking malicious links, downloading infected files, or sharing harmful content. They often disguise malware as legitimate apps, videos, or updates and spread it through posts, ads, or direct messages. By exploiting trust and the wide reach of social platforms, attackers can quickly infect large numbers of users. They also use fake profiles, phishing campaigns, and shortened URLs to hide malicious intent and increase the chances of clicks.