When a company uses the mass marketing technique they are doing?

When a company employs mass marketing, they are targeting a broad audience with a single marketing message or campaign, rather than tailoring their approach to specific market segments. This technique aims to reach as many consumers as possible, often using traditional media channels like television, radio, and print advertising. The goal is to generate widespread brand awareness and attract a large customer base, typically for products that have universal appeal. While cost-effective for reaching a vast audience, mass marketing may lack the personalization that can enhance customer engagement.