Why did Amazon decide to allow other merchants to use its supply chain expertise?

Amazon decided to allow other merchants to use its supply chain expertise to diversify its revenue streams and leverage its extensive logistics network. By offering fulfillment services, Amazon could capitalize on its investments in technology and infrastructure while enhancing its marketplace ecosystem. This move also helps strengthen relationships with third-party sellers, ultimately driving more traffic and sales to its platform. Additionally, it positions Amazon as a key player in the broader e-commerce supply chain industry.