What can be revealed through data?

First, "data" can be anything we wish to study. For examples, these are "data":

1. How many people visit a web page
2. How many people visit a web site
3. How many people click on an Ad and where was the ad on the web page
4. Observing how many people use a crosswalk or just jaywalk
5. Interviewing people who jaywalk to learn how they view crosswalks
6. Interviewing people about how they use software
7. Collecting Blog Comments to see how the public reacts to a topic
8. Collecting Facebook Comments to see how the public views a presidential candidate
9. Collecting historical data about migrations into a country
10. Reviewing poetry from 1700s to study changes in language from 1700 to 1800

ANYTHING can become data!

Data can reveal:

1. Opinions
2. Trends
3. Behaviors
4. Beliefs
5. Motivations
6. Interactions
7. Education influences
8. Work influences
9. Age preferences
10. Gender preferences
11. etc. etc.