Why did you change the drambuie story on the new bottle?

The Drambuie story on the new bottle was updated to better reflect the brand's heritage and appeal to a modern audience. By highlighting the rich history and craftsmanship behind the drink, we aimed to connect with consumers on a more emotional level. The revised narrative also emphasizes the unique flavor profile and versatility of Drambuie, making it more relevant for today's cocktail culture. Overall, the change was made to enhance brand identity and engage a wider audience.