Pestel analysis for asda

ASDA PESTEL and SWOT analysis of last ten years

-----------------------------------------------------------------

Not a very good answer, Niggled me enough to write very brief Answer.

ANSWER

PESTEL analysis is concerning the Macro-environment surrounding a Company, usually in Strategic Analysis Report (SAR).

Political -

- Trading policies

- Employment Law

- Taxation (Corporate;Consumer)

Economic -

- Interest Rates

- Inflation

- Economic growth

- Exchange rates

- stage of business cycle

Socio-Cultural -

- Branding

- Demographics

- Lifestyle changes

- Health and welfare

Technological -

- Stock Control

- Government spending on research

- Energy use and costs

Environmental -

- Packaging

- Recycling

Legal -

- Competition Commision

- Employment Law

- Trade Regulations.

You can fit answers to any business in that framework, in no means is it complete or exhaustable; Yet better than the previous answer.