There is an ongoing debate in the SEO world as to the "Best" tool, but it's good to have a balance of both On Page and Off Page elements in your campaign. The best tool is good web development, good content, and a site that people are going to want to link to. Most of the tools out there work to replicate these elements.
I've been searching for the best and created a blog at argyletryit. There so many tools online and can be confusing. For me it depends upon how you use it. Tools are just effective on how you use it. My recommendation is to use keyWords and outreach tools.
Successful campaign starts with a good keyWord. It does not matter what you use as long as you know how to use it.
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