What businessman used Horizontal integration?

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1008002

2026-02-01 03:25

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John D. Rockefeller is the most notable businessman who used horizontal integration to build his oil empire. Through his company, Standard Oil, he acquired and merged with numerous competing oil refineries to dominate the market and eliminate competition. This strategy enabled him to control prices and maximize profits, ultimately leading to a monopoly in the oil industry during the late 19th and early 20th centuries.

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