Why management may find it difficult to dispose a question mark in the BCG matrix?

Management may find it difficult to dispose of a question mark in the BCG matrix because these products have uncertain potential and require significant investment to develop. They represent a high-risk, high-reward scenario, making it challenging to decide whether to continue investing or to divest. Additionally, management may be influenced by the hope that a question mark could eventually become a star, leading to hesitation in making a definitive decision. Balancing resource allocation while assessing market dynamics further complicates this decision-making process.