What are types of media planning?

Media planning can be categorized into several types, including traditional media planning, digital media planning, and integrated media planning. Traditional media planning focuses on channels like television, radio, and print, while digital media planning encompasses online platforms such as social media, websites, and email marketing. Integrated media planning combines both traditional and digital approaches to create a cohesive strategy that maximizes reach and effectiveness across all channels. Additionally, strategic media planning involves data-driven decision-making to optimize ad placements and budgets for better ROI.