Example of bad advertising

When Chevrolet introduced the Chevy Nova in South America, it was advertised as - of course - the Chevy Nova. However, in Spanish - the main language in South America - the Word Nova is the equivalent of doesn't go. Bad Advertising!

This answer is totally wrong. It never happened. See:

http://www.snopes.com/business/misxlate/nova.asp

Let's try to do better than repeating erroneous information. I know it hard; even some textbooks repeat the piece of folklore.