What is selling and distribution expenses ratio?

The selling and distribution expenses ratio is a financial metric that measures the proportion of a company's selling and distribution expenses relative to its total sales revenue. It is calculated by dividing total selling and distribution expenses by total sales, often expressed as a percentage. This ratio helps assess the efficiency of a company's marketing and distribution efforts, indicating how much of each sales dollar is spent on these activities. A lower ratio typically suggests better efficiency, while a higher ratio may indicate higher costs associated with generating sales.