Who owns Pepe brand?

The Pepe brand, particularly known for the Pepe the Frog character, was created by cartoonist Matt Furie. While Furie originally owned the character, Pepe has been widely adopted and appropriated by various online communities, leading to its use in different contexts, some of which Furie has opposed. In recent years, Furie has worked to reclaim the character and promote its original, positive meaning.