Why do you do a brick wind perm?

A brick wind perm is performed to create volume and texture in the hair, enhancing its natural wave or curl pattern. This technique involves wrapping sections of hair in a staggered, brick-like pattern on perm rods, allowing for a more uniform curl distribution and reducing the risk of creasing. The result is bouncy, defined curls or waves that add movement and dimension to the hairstyle. It's a popular choice for those looking to achieve long-lasting curls without the need for daily styling.