What must you consider when selecting marketing tactics for a campaign?

The first thing you need to consider is your audience. What are the Demographics and sociographics of your audience. If your target audience is younger (20 somethings), you may want to incorporate social media into your marketing strategy. If your target audience is mid-50's, you may want to do more print or email marketing. Knowing your audience and how they purchase is key to success of any marketing campaign.