How do you apply shoe goo?

To apply Shoe Goo, first clean the area of the shoe you want to repair, ensuring it's dry and free of dirt or debris. Squeeze a small amount of Shoe Goo onto the damaged area or use a toothpick or small tool to spread it evenly. Press the surfaces together if applicable, and then let it cure for at least 24 hours in a well-ventilated area. Once fully cured, you can sand it down for a smoother finish if desired.