How did William Jennings Bryan 1896 presidential campaign support the populist party and goal of building a broad based movement?

William Jennings Bryan's 1896 presidential campaign aligned closely with the goals of the Populist Party by advocating for issues such as the free coinage of silver to increase the money supply and alleviate the economic struggles of farmers and workers. His famous "Cross of Gold" speech resonated with the Populists' call for economic reform and garnered significant support from agrarian and labor groups. By embracing a platform that addressed the concerns of both farmers and urban workers, Bryan aimed to unify these diverse groups into a broad-based political movement. Ultimately, his campaign highlighted the need for a coalition that challenged the prevailing economic policies of the time, reflecting the Populist ideals of inclusivity and reform.