Why is pudsey the mascot for children in need?

Pudsey Bear is the official mascot for Children in Need, a charity telethon in the UK that raises money for disadvantaged children. Created in 1985, Pudsey was designed to be a friendly and approachable character, symbolizing care and support for children in need. His distinctive bandana and cheerful demeanor have made him an enduring symbol of the charity, helping to engage the public and promote awareness of children's issues. Pudsey's presence during the annual fundraising event encourages donations and fosters a sense of community involvement.