A QR code is generated by a special software program developed for that purpose. Fortunately, these "QR code generators" are free online from various sources. You simply enter your URL or website address and a graphic QR code will appear on the screen. You then save that file to your computer where you can then print it onto anything you want.
The standard QR code generated for free will be a square bar-code in black and white. However, that code can be further customized using graphics programs so that it fits better with your logo or website. There are discussions about how to customize QR codes.
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