What is the art of using language to persuade?

The art of using language to persuade is known as rhetoric. It involves employing various techniques and strategies, such as ethos (credibility), pathos (emotional appeal), and logos (logical reasoning), to influence an audience's thoughts, beliefs, or actions. Effective persuasion relies on understanding the audience and crafting messages that resonate with their values and emotions. Ultimately, it seeks to inspire action or change through compelling communication.