Market share is calculated by dividing a company's total sales by the total sales of the industry or market during a specific period, then multiplying by 100 to express it as a percentage. The formula is:
[ \text{Market Share} = \left( \frac{\text{Company's Sales}}{\text{Total Market Sales}} \right) \times 100 ]
This metric helps businesses understand their position in the market relative to competitors and assess their growth or performance over time.
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