What are the five forms of international business activity?

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Answer

1079767

2026-03-12 22:10

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I know four of them:

Goods Trade, Services Trade, Licensing and FDI

Indirect exporting --> Direct exporting --> Licensing --> Joint Venture --> FDI

Source:

Kotler & Keller 2009, Marketing Management, 13th edn, pp. 607, Pearson Prentice-Hall, NJ.

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