How can a company effectively develop a digital strategy to enhance its online presence and achieve its business objectives?

To effectively develop a digital strategy, a company should first define its business objectives and target audience. Then, it should conduct market research to understand industry trends and competitor strategies. Next, the company should create a comprehensive plan that includes website optimization, social media engagement, content marketing, and digital advertising. Regular monitoring and analysis of key performance indicators will help the company adjust its strategy to achieve its goals.