Is jughead in love with betty?

When the first Archie comics started coming out, it showed Betty consistantly flirting with Jughead. Upon entering the 1980s, that storyline cooled down a bit, and focused more on the archie/betty/veronica love triangle. It's a commong misconception that Jughead is a women-hater, when in fact he just doesn't wan to get involved in Archie-like situations. He had always held a soft spot for Betty, as it is shown in several comic strips that they speak candidly to each other, and Jug often provides a shoulder to cry on when Archie breaks plands with Betty. In one strip, Jughead says to Betty that if he were to ever willingly kiss a girl, it would be Betty.