Why is a bitten apple the symbol for apple computers?

Lots of speculation over the Apple name-

• Jobs & Wozniak wanted their startup to be in front of Atari in the phone book.
• They wanted distance from the cold, complicated imagery created by other computer companies at the time – with names such as IBM, Digital Equipment and Cincom.
• It was a tribute to Apple Records, the music label of The Beatles.

For solid answers, it’s always a good idea to go to the founders.In the just-published Steve Jobs biography, Jobs told Walter Isaacson he was “on one of my fruitarian diets” and had just come back from an Apple farm, and thought the name sounded “fun, spirited and not intimidating.”