Who were Beef it's What is for dinner spokesperson?

The spokesperson for the "Beef. It's What's for Dinner" campaign has traditionally been the famous animated character known as the "Beef Ambassador," who is often depicted as a cowboy. Over the years, various Celebrity Chefs and ranchers have also participated in promotional efforts, but the campaign has primarily relied on the iconic character to convey its message about the benefits of beef. The campaign aims to promote beef consumption and highlight its nutritional value.