What are the 7 key considerations in deciding whether or not to enter a given international market?

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1155451

2026-03-31 14:55

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If you're taking Consumer Behavior it's on page 65 of the textbook,

Hawkins, D. I., & Mothersbaugh, D. L. (2013). Consumer Behavior: Building Marketing Strategy, Twelfth Edition. New York: McGraw-Hill Irwin.

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