Disneyland Paris faced several challenges since its opening in 1992, including cultural misalignment and financial losses. To address these issues, the park implemented a more tailored approach to its offerings, emphasizing European themes and local culture while enhancing guest experiences. Additionally, Disney invested heavily in marketing and revitalizing attractions, as well as improving operational efficiency. These efforts helped to boost attendance, increase profitability, and solidify the park's place in the European market.
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